Art Direction &amp; Set Design for LANC&Ocirc;MEFor this campaign for Lanc&ocirc;me&rsquo;s L&rsquo;Absolu Rouge Intimatte, Laura Herranz led the art direction, crafting a visual universe that blends sophistication with intimacy.Inspired by the sensorial allure of matte texture, the creative direction focuses on a minimal yet emotive aesthetic where soft lighting, refined color palettes, and thoughtful set design evoke understated elegance. The campaign celebrates the new L&rsquo;Absolu Rouge Intimatte shades through a modern, feminine lens, creating imagery that feels both timeless and irresistibly contemporary.

LANCÔME  - L’Absolu Rouge Intimatte

Discover Lancôme’s latest L’Absolu Rouge Intimatte campaign, with art direction by Laura Herranz, capturing the allure of matte elegance through refined visuals and intimate storytelling.

Lancôme L’Absolu Rouge Intimatte – Art Direction by Laura Herranz

Art Direction &amp; Set Design for LANC&Ocirc;ME For this global Valentine&rsquo;s Day campaign by Lanc&ocirc;me, featuring brand ambassador Ni Ni, Laura Herranz led the art direction with a focus on translating the emotion of love into a refined, modern, and feminine visual narrative.Inspired by the concept of a &quot;Love Ride,&quot; the creative direction explores a sensory journey where color, light, and set design express the emotions that guide us and the joy that defines us. The campaign highlights the new L&rsquo;Absolu Rouge Drama Matte lipstick shades within a romantic yet dynamic visual universe that reflects contemporary elegance.

LANCÔME - Love Ride

Discover “Set Out On A Love Ride,” Lancôme’s global Valentine’s Day campaign. Art direction by Laura Herranz, blending elegance, emotion, and visual storytelling.

Lancôme Valentine's Day Campaign | Art Direction by Laura Herranz

Pantene Molecular Bond Repair | Art Direction by Laura HerranzArt direction for the launch campaign of Pantene Molecular Bond Repair and Pro-V Miracles, developed across video, photography and still life formats.

PANTENE

Art direction for Pantene Molecular Bond Repair campaign. Minimal set conveying technology, and advanced haircare.

Pantene – Molecular Bond Repair | Art Direction by Laura Herranz

Magnum - More is MoreLaura Herranz &ndash; Art Director &nbsp;Maxi Blanco - DirectorPablo Clemente - DOPThrough an exuberant aesthetic, rich textures, and bold visual composition, the art direction amplifies the &ldquo;More is More&rdquo; motto with a glamorous, theatrical, and provocative universe. A visual homage to desire and indulgence taken to its fullest expression.

MAGNUM

Campaign for Magnum, directed by Maxi Blanco. Art Direction by Laura Herranz, with a glamorous and provocative aesthetic that celebrates excess and pleasure.

Magnum – More is More | Art Direction by Laura Herranz

In 80 Degrees, Laura Herranz led the production design for this conceptual piece by Nescafé, directed by Omri Cohen. The campaign is visually built around the perfect moment: when water reaches exactly 80 degrees and the sensory coffee experience begins.Through a refined and atmospheric production design, the project explores ritual, temperature, and pause as narrative elements, creating a subtle, minimalist, and intentional visual universe.

NESCAFÉ

Art Direction by Laura Herranz for 80 Degrees, a conceptual Nescafé campaign directed by Omri Cohen, built around ritual, temperature and a refined visual atmosphere.

80 Degrees  Nescafé | Production Design by Laura Herranz

Art Direction for GineCanesten The concept was built around a museum where symptoms became exhibited artworks. The art direction focused on recreating the atmosphere of a real gallery, with polished materials, soft lighting, and neutral tones, to balance visual appeal and education, and to address the topic with honesty and empathy.

GINECANESTEN

A visual concept inspired by a contemporary museum where symptoms become artworks. Art direction for GineCanesten focused on polished materials, soft lighting, and a clean aesthetic to approach the topic with honesty and empathy.

Ginecanesten Campaign | Art Direction by Laura Herranz

Directed by Paloma Rincón, Love Stories is a campaign for Lotería Nacional built around a series of micro-stories that celebrate small everyday gestures as a genuine expression of love, moving away from traditional grand romantic narratives.The production design develops a distinct visual universe, defined through a carefully considered colour palette, the selection and creation of scenic elements, materials, textures, typography, and details that give each scene its identity. The result is a recognisable and emotional atmosphere, capable of elevating everyday situations, such as a metro ride, a photo booth, or a pair of swings, into a delicate, intimate, and slightly dreamlike imaginary.

LOTERÍA NACIONAL 

Production Design for Lotería Nacional’s Love Stories campaign, directed by Paloma Rincón. A visual world shaped through colour, materials, scenography, and detail.

Love Stories - Lotería Nacional | Production Design by Laura Herranz

The Ibiza collection by Vondom, designed by Eugeni Quitllet, captures the essence of life by the sea and the fleeting beauty of a season turned into timeless pieces. Inspired by the sea breeze and Mediterranean sunlight, the campaign&mdash;directed by Pablo Curto with art direction by Laura Herranz&mdash;is a visual ode to sustainable design and the emotional state of mind that defines this iconic island.

VONDOM

A campaign directed by Pablo Curto for Vondom’s Ibiza collection, designed by Eugeni Quitllet. Art direction by Laura Herranz. 

Ibiza Collection by Vondom | Art Direction by Laura Herranz

“Los Bufones de Velázquez” &nbsp;a campaign by ADEE that reflects on the historical and ongoing dehumanization of people with achondroplasia and other skeletal dysplasias. Directed by Claudia Barral, with art direction by Laura Herranz, the project draws inspiration from Velázquez’s portraits, reinterpreting them through a contemporary and socially conscious lens.

ADEE

Campaign for ADEE, directed by Claudia Barral, with Art Direction by Laura Herranz. A visual reflection on the dehumanisation of people with achondroplasia.

Los Bufones de Velázquez – ADEE | Art Direction by Laura Herranz

Estrella Galicia – Prohibido Bajar los BrazosA campaign by Estrella Galicia celebrating resilience, authenticity, and the strength to keep going. Directed by Omri Cohen, with art direction by Laura Herranz, the visual language is honest and understated, centered around natural light and meaningful details. The atmosphere underscores the brand’s message: stay true to yourself and never give up, no matter what.

ESTRELLA GALICIA

Campaign by Estrella Galicia celebrating resilience and authenticity. Directed by Omri Cohen with art direction by Laura Herranz. Honest, natural, and powerful visuals.

Estrella Galicia – Prohibido Bajar Los Brazos | Art Direction by Laura Herranz

Art direction for Tropicana’s commercial campaign.Family Chaos and Back to Work campaigns, where the art direction focused on conveying the brand’s signature freshness and vitality. A bright, everyday universe with a warm and natural aesthetic that celebrates the energy of daily life.

TROPICANA

Freshness, light, and colour define this Tropicana campaign. Art direction by Laura Herranz, blending natural textures and vibrant tones to celebrate the essence of citrus.

Tropicana Campaign — Art Direction by Laura Herranz

MAPFRE

COMMERCIAL

Explora los proyectos de dirección de arte para campañas publicitarias creados por Laura Herranz Studio.

Commercial | Dirección de Arte por Laura Herranz